Honda reports higher sales in FY'14
Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) closing the financial year FY'13-14, recently reported a sale of 37,21,935 two-wheelers in FY'14 with an extraordinary 55,000 units sold on only one day (Mar 31), i.e., on the occasion of Gudi Parhwa and Ugadi in West and South India respectively.
HMSI noted that the two-wheeler industry posted positive growth only due to the company's spectacular performance, which had earlier countered a sharp fall in sales of two-wheeler industry.
HMSI added that around 9.67 lakh new units compared to the 11.19 lakh units added to total Indian two-wheeler industry in FY'14.
Honda's domestic market share witnessed a significant 6 percent point jump to 28 percent in Mar 2014.
According to the company officials, FY'14 saw 3 all new models: CB Trigger, Dream Neo & Activa-I and showcase of Activa 125.
The excellent response to Dream Neo and Dream Yuga saw combined sales crossing 6.3 lakh units this year, the officials said.
Overall, Honda grew 73 percent in the 100-110 cc mass motorcycle segment while this segment grew at a stunted 4 percent.
While 125 cc motorcycle segment saw de-growth, CB Shine created new milestone.
The 125 cc motorcycle recorded a highest ever sales of 7.4 lakh units in this fiscal with 94,000 units sold in Mar'14 itself, the officials informed.
In the 150 cc motorcycle segment too, HMSI made significant a 5 percent gain in market share.
Powered by the revolutionary Honda Eco Technology (HET), Honda reinforced its leadership in the automatic scooter market.
HMSI automatic scooter sales grew at a healthy 32 percent in comparison to 21 percent growth of domestic automatic scooter industry.
During FY'14, reaching closer to customers, HMSI expanded its network to over 2,800 outlets across India.
5 new zonal offices were inaugurated in Patna, Jaipur, Nagpur, Raipur and Varanasi for amassing local market intelligence, strategizing, and implementing regional approach faster.
With this, Honda has now expanded to zonal offices in 11 key cities.
This year, not only did Honda enter into new retail finance associations at the national level but more importantly at regional level through co-operative banks and rural level with Grameen banks.
In Mar 2014 the 'Service on Wheels' (SoW) initiative was inaugurated to boost last mile connectivity of Honda.
Moreover, partnering with POGO, Honda associated with Chhota Bheem - a loved animation character for safety promotion among kids along with their families.
Honda also adopted its 2nd Traffic Park in Delhi to spread safety promotion among citizens.
Overall, Honda spread the message of safe riding to 31,100 children, empowered 10,642 females and trained 96,201 adults in this fiscal.
Speaking on the growth, Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, "We would like to thank our customers, business partners for their continued trust and confidence in Brand Honda and Wing mark. In difficult scenario, the Indian 2Wheeler industry could grow only because of Honda's stellar growth."
Muramatsu said, "Now, as Only Honda in India, HMSI is committed to continue realizing 'The Power of Dreams' of Million Indians in future too."
Speaking on what customers can expect from Honda in the near future, Y.S Guleria - Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, "Keep your expectations high from Honda as we shall continue to surprise the market with innovative new products, wider and deeper market reach and raise the bar of mileage delivery in each 2Wheeler segment."
(Posted on 02-04-2014)