Kolkata, Jan 14 IBNS | 9 months ago

Specialty German audio firm Sennheiser Electronics on Tuesday announced the launch of their first exclusive Sennheiser store in the country in the east Indian city of Kolkata.

The store was inaugurated in the presence of Gunjan Srivastava, MD Sennheiser India and Eric Denise, Vice President Sales, APAC and music director Samidh Mukherjee.

The exclusive store opened at Quest Mall.

Gunjan Srivastava, Managing Director of Sennheiser Electronics India, said, "Headphones are no more considered just an accessory but rather an integral part of the music listening experience with the increased consumption of music on smartphones."

Srivastava said: „We have seen the headphone market in India growing manifold since the inception of Sennheiser India in 2007. We are happy to open the inaugural exclusive store in the region."

Eric Denise, VP - Sales (APAC), Sennheiser, said, "India has been one of the fastest growing markets in world. We recognize the potential in India and we are delighted to have finally been able to create this immersive sound experience for Sennheiser fans here."

Denise said, "The flagship store is also part of Sennheiser's broader strategy to demonstrate its brand leadership in India and to expand its experiential product showcases to consumers across the region."

Kapil Gulati, VP - Sales & Marketing, Consumer Segment, Sennheiser India, said, "This is an exciting period for us. With today's consumers being more discerning and willing to spend on higher quality products, we will work with closely to understand the changing requirements and provide audio solutions that support our consumers' lifestyle and expectations, supported by experiential marketing."

The Sennheiser exclusive store opens daily from 10 am to 9.00 pm.

(Posted on 14-01-2014)

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