Los Angeles, March 28 IANS | 4 months ago

Grammy award winning singer Pharrell Williams has joined hands with sports brand adidas.


The brand will collaborate with Williams' Bionic Yarn coming from The Vortex Project; that transforms plastic waste from oceans to yarn and fabric. Bionic Yarn will be used in some of "Happy" hitmaker's adidas Originals products.

"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn," Williams said in a statement.

The first adidas Originals x Pharrell Williams products will be unveiled this year.

(Posted on 28-03-2014)