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Fit into sun shield jeans

Posted on Mar 27 2014 | IANS

New Delhi, March 27 : Many people like to save their denims for the winter season, but now you can feel cool in jeans as sun reflecting denims have hit the stores.

Denim brand Wrangler has launched its latest range of innovative apparel called Sun shield. The jeans range is treated with a special finishing technology for textiles that reduces heat build-up and protects from the sun's harmful ultraviolet rays, said a statement.

Dark coloured textiles tend to absorb heat and the new technology used in the spring-summer collection reduces heat absorption especially in the case of dark colours.

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