Videocon launches 'Welcome Series'
Posted on Mar 25 2014 | IBNS
Kolkata, Mar 25 : Consumer electronics and home appliances brand, Videocon recently launched a new range of products, 'Welcome Series', here, aiming to strengthen its presence in West Bengal.
Videocon noted that the state currently contributes around 9.5 percent to the annual revenue and the company aims to increase it by 5 percent in next 3 years.
The new 'Welcome Series' range offers technologically advanced products at attractive prices.
Created while keeping the market requirements in consideration, the 'Welcome Series' comes with an extended product warranty and special service support to ensure customer satisfaction.
With an array of HD LED televisions, refrigerators, washing machines, air conditioners, the 'Welcome Series' will be available at all leading electronics stores in West Bengal.
The LED televisions of sizes up to 40 inches contribute maximum to the Flat Panel Display sales.
Bearing in mind this market trend, Videocon is offering 5 new models of LED televisions with 20 inch to 40 inch screen size.
The stylish HD LED televisions offers sensational viewing experience by projecting crystal clear images.
'Welcome Series' also offers a complete range of BEE star rated refrigerators.
With a 5 year warranty on each model, these refrigerators come with a storage capacity of 150L to 310L making it suitable for all.
Presence of anti bacterial removable door gasket prevents bacterial and fungal formation, entry of dust particles and generation of mildew on the stored items.
Moreover, Videocon would be creating special in-store display and product demonstration zones to ensure that customers get a hands-on experience before they take the product home.
The company noted that specialised sales staff will be hired to assist the customer while shopping for the 'Welcome Series'.
The company would also be launching a region focused ad and marketing campaign to build Welcome Series.
The advertising campaign will spread across mediums like print, online, outdoor and radio.