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Prahlad Kakkar conducts workshop for students

Posted on Mar 22 2014 | IBNS

Kolkata, Mar 22 : Ad Guru Prahlad Kakkar on Saturday conducted a workshop on "What Makes a Great Ad Professional" at Institute of Leadership, Entrepreneurship and Development (iLEAD) campus here.

Addressing the workshop, attended mainly by students, 'the man with an eye for talent' focused on some of the critical drivers needed for achieving excellence in making ad films. iLEAD Chairman Pradip Chopra also addressed the gathering.

Kakkar promptly set about capturing the audience's interest with his own unique definition of a 'brand' and recollected humorous stories of some of the most successful ad campaigns like Nestle, Maggi and Pepsi.

The interactive session highlighted his professional journey and emphasized on overcoming the barriers to entrepreneurship. He gave his views on how young people can become entrepreneurs by breaking the twilight zone and go ahead to realize their dream.

More than 150 students from iLEAD and other city colleges participated. The workshop also emphasized on some of the key issues and challenges in becoming a professional in ad-making, the human element in making of an advertisement and the ways to achieve success.

Kakkar said, "I am glad and honored to get an opportunity to be with the students here. Genius is seeing what everyone has seen, and thinking what no one has thought. Change is the only thing that is constant, whether we want or not, whether we like it or not - it is inevitable. Your personal value system gives you structure and purpose by helping you determine what is meaningful and important to you."

iLEAD Chairman Pradip Chopra said, "It is a matter of great pride and joy for us that renowned ad-maker Mr. Prahlad Kakkar is here at iLEAD. It was a great learning experience for my students and I am happy that my students got an opportunity to interact with him. "He further added "I hope that my students have taken back a lot of valuable inputs and will incorporate them in their professional lives."

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