Kangana walks the ramp for PCJ's fashion show
PC Jeweller brought a glittering evening full of sparkling gems to Bengaluru at the Style Extravaganza Fashion Show held on Friday at the ITC Gardenia, where Bollywood actress Kangana Ranaut walked the ramp.
The collection glistened with Polki and designer jewellery embellished with diamonds, coloured stones in traditional craftsmanship.
The jewellery brand's collection was perfectly complemented by the ace Fashion Designer Manish Malhotra's exquisite trousseaus with beautiful and elaborate designs.
The blend magnificently depicted the bridal attire with a glance of subtleness, style and aristocracy along with the touch of royal era. The ensemble was graced by the Kangana Ranaut who donned the attire and was the showstopper for the evening.
Balram Garg, Managing Director, PC Jeweller, said, "This is the first time we have presented an event of this level in Bengaluru. Bengaluru is a beautiful city and we have recently started our relationship as we opened our first showroom here. The people here have a very sophisticated taste and they are well aware of the trends following. We have today presented the best collection as we are aware of the preferences here and it will be liked by the audience. The jewellery is heavy and innovative engraved with polki, diamonds and coloured stones, as it is in trend and people are liking more of this."
Bengaluru Fashion Show  - L-R, Manish Malhotra, Balram Garg, Kangna Ranaut, Prabhu Chawla
"Moreover, Manish Malhotra, who is one of the best designers that we have today, has added elegance to our jewellery with his beautiful designs. And we thank Kangna for being a part of it as she has brought in the much wanted grace to the entire show. It has also been a pleasure working with The New Indian Express group as they have been actively engaging in such events and have always encouraged creativity in diverse spheres. I am sure that PCJ's collection will cast its own unique spell as the best in the business giving the audience a preview of the upcoming season's most tantalizing trends," Garg said.
PCJ has recently entered Southern India with showrooms in Mangalore and Bengaluru.
This the brand's first showroom in Bengaluru that was inaugurated in December 2013. The brand has extensively expanded the network with 41 showrooms and has plans to rapidly increase the number in the next fiscal.
For the Fashion Show, 20 models were flown from Mumbai to walk the ramp alongside Kangana. The event was attended by the many eminent personalities, celebrities and socialites of Bengaluru.
(Posted on 22-03-2014)