Dollar launches India Ka Bigboss 2014
With the election fever aggravating and the parties finalizing the candidates, Dollar Industries Ltd recently launched a nationwide campaign India Ka Bigboss 2014 to encourage electorates before General Election 2014 about the importance of participatory democracy - hence Vote Responsibly.
Vinod Gupta, Managing Director, Dollar Industries Ltd, eminent painter Wasim Kapoor and actress Pallavi Chatterjee on Friday flagged off a unique tableau as a part of the campaign "India ka Bigboss 2014".
The campaign is an exercise before the upcoming general elections where one can choose their favourite personality from various categories like music, business, sports or politics and nominate India Ka Bigboss 2014, the company said in a statement.
The specially designed tableaus carrying online voting facilities would travel across the country covering major cities. The mobile car would also be equipped with facilities of 'Offline Voting'.
"Bigboss is someone who can influence your life in some way or the other, directly or indirectly, no matter who you are. BigBoss is a personality who can inspire millions of Indians to achieve greater heights in the fields of Sports, Films, Music, Politics and Business. BigBoss is a highly capable person who will take India forward in her march towards becoming a true Global Super Power. Hence we decided to introduce a pre poll voting exercise to choose our India Ka BigBoss. This is an online campaign where every citizen of the country can participate and vote", said Vinod Gupta, Managing Director, Dollar Industries Limited.
(Posted on 22-03-2014)