Kolkata, Mar 21 IBNS | 9 months ago

Amway India, one of the leading health and beauty care company, on Thursday organized the 'Spring Amway Beauty Spa Workshop' for its distributors and customers, here.

The Amway Beauty Spa blended relaxation techniques of spa experience with a comprehensive skin care regimen.

The workshop conducted by the beauty trainers of Amway India recreated the soothing and rejuvenating spa effect on the skin with the array of skin care products from Artistry, one of the world's top 5 largest selling brands of facial skin care and colour cosmetics.

The Amway Beauty Spa witnessed participation of over 45 people who have experienced Amway's Artistry Skin Care range (CTM, Polishing Scrub, Creamy Massage, Moisture Intense Masque, Artistry Youth Extend Range).

They also learnt how to do a facial spa in proper sequence with the product range on their own.

It started with a Meditation for 10 mins, then deep pore cleansing of the face with Amway's Artistry Balancing/Hydrating cleanser, then they used Artistry Polishing Scrub for Exfoliating to remove the dead cells from the face and neck, followed by Massage with Artistry Creamy Massage with proper strokes, then they have applied Moisture Intense masque for 10 mins followed by Artistry Balancing /Hydrating Toner and Artistry Moisturizer/Artistry Youth Extend Cream/Lotion.

The workshop also emphasized the importance of inner health and beauty in maintaining outer beauty.

It focused on the need for conscious choice of foods and nutrients that are replete with antioxidants - the prerequisite for a beautiful and radiant skin.

Antioxidants like vitamin A, C and E, protect the body from free radicals that damage skin cells.

The Beauty Spa took the audience down a beautiful cafe experience as the trainer emphasized the effect of an array of Artistry products in maintaining the skin that serve as a feast for the skin.

The workshop started with a relaxation exercise, including deep breathing in a relaxed position- the right kind of spa ambiance that rejuvenates the body, soul and mind.

The Artistry Beauty Spa recommends use of Artistry Polishing Scrub and Moisture Intense Masque as the two appetizers for the face.

Replete in Jojoba beads, Artistry Polishing Scrub exfoliates the skin gently by sloughing off dead skin cells and unblocking the pores, leaving the skin awake and alive.

Artistry Moisture Intense Masque comes as a thirst quencher for the skin. The ingredients of cucumber extract and honeysuckle fragrance would soothe the skin and create a sense of calm leaving the skin soft and supple.

The Artistry Beauty Spa recommended application of daily skin care systems - cleansing, toning and moisturizing thereby providing all the nutrition the skin needs in winter.

This followed the application of Artistry Skin Refinishing Lotion, a specialized product that improves the skin texture and reduce the fine lines of ageing if applied twice a day.

Speaking on the occasion, Diptarag Bhattacharjee, Vice President (East), Amway India, said, "It is the innate desire of women to flaunt beautiful skin. Regular maintenance of the beautiful skin enhances the clarity. The Amway Beauty Spa provides a unique brand experience to the consumers and distributors coupled with a comprehensive skin care regimen."

Bhattacharjee added, "With the rise in disposable income and growing urbanization, the demand for specialized luxury skin care products is on the rise. The series of Artistry Beauty Spa Workshops aims at increasing awareness about the importance and usage of specialized skin care products from the stable of Artistry among contemporary women in the Eastern Region."

He said, "Beauty being the fastest growing category of Amway India, We are hopeful about the success of the Artistry Beauty Spa workshop being conducted in Kolkata."

(Posted on 21-03-2014)

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