Kolkata, Mar 20 IBNS | 7 months ago

Indian FMCG major, Emami Limited on Thursday announced the signing of Bollywood actress Sonakshi Sinha as one of the brand ambassadors for BoroPlus, a Rs 400 crore power brand.

The popular actress will be endorsing the Anti-Pollution face wash range of BoroPlus.

The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Sonakshi Sinha to its brand wagon of celebrities, the company said in a statement.

The facewash range comprises BoroPlusAnti Pollution Daily Face Wash, BoroPlus Oil Control Face Wash and BoroPlus Gentle Exfoliating Scrub.

Talking about her association with the brand, Sonakshi said, "I am really excited to be associated with BoroPlus, an iconic brand which has a legacy of offering natural skincare. I've grown up hearing about its efficacy. Skin is exposed to pollution everywhere- at home, on sets, outdoor and indoor and the toll it takes on skin is 'omigosh'- pathetic. Problems intensify during outdoor shoots with so much pollution and heat around. I am a firm believer in the goodness of natural products and green tea-grape combination in BoroPlus Anti Pollution Face Wash offers a perfect recipe for deep cleansing in minutes. BoroPlus Face Wash gives me instant freshness and healthy looking skin."

Sonakshi with Pack for PR revised press b

On the occasion of this announcement, Priti A. Sureka, Director, Emami Limited said, "Emami has always stressed on the curative and palliative effects of time-tested natural ingredients for personal care which is exemplified by the unique Nature Shield TM in the BoroPlus range, along with the combination of powerful antioxidants viz. Grapes and Green Tea extract. Sonakshi exudes a natural exuberance and warmth which has a direct correlation with the BoroPlus' brand ethos of giving protection naturally. Her popularity amongst cine-goers across various demographies and markets—metros, Tier 1, Tier 2 cities and big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery."

The Rs.400 crore Boroplus portfolio currently comprises brands-for-all-seasons: BoroPlus Antiseptic Cream, BoroPlus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

(Posted on 21-03-2014)

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