Funskool opens first store in Coimbatore
Toy company Funskool India Ltd has opened its first store in India which is located at Coimbatore city in Tamil Nadu.
This store will feature the complete range of products manufactured and distributed by the company.
The store will showcase Funskool's own brands like "Giggles", the infants and preschool range, "Handy Crafts", its newly launched arts and crafts range and "Play and Learn" range of puzzles as well as the complete range of products from their International partners like LEGO, Hasbro, Tomy Takara, Ravensburger, Rubik's, Hornby, Siku.
In addition, Disney board games, Warner Brothers and Nickelodean board games and puzzles etc, for which the company has the license in India, will also, be available in the store.
Spread over nearly 1500 sqft, every aspect of the store, from its prominent displays to its special play and demo area for kids has been designed keeping in mind the objective of giving children an unforgettable "touch and feel" experience with the company's wide array of products .
Speaking on the occasion, John Baby, Funskool's Chief Executive Officer, said, "Our endeavor is to take our complete range of products beyond the metro cities. This store gives us an opportunity to increase our brand presence and to reach out to a wider target audience. We hope to tap on the market potential to give our consumers a wide option of safe and quality toys. "
R. Jeswant, Vice President, Sales and Marketing, Funskool India Ltd, said, "We are delighted at setting up the first Funskool toy store in Coimbatore. The city's demand for superior shopping experience coupled with high aspirations, exposure and purchasing power makes it an interesting market to test out this format. By opening this exclusive Funskool toy store we are offering our customers a whole new experience of shopping for games and toys. We are sure the store will receive high footfalls and receive a very good response."
(Posted on 16-03-2014)