By Anuradha Dutta, Kolkata, Mar 14 IBNS | 8 months ago

West Bengal transport minister, Madan Mitra on Wednesday inaugurated the Cable TV Show 2014, one of the largest shows on satellite and cable television in India, here at the Netaji Indoor Stadium.

Organized by the Cable TV Equipments Traders and Manufacturers Association (CTMA), the event was attended by nearly 1,000 cable operators, traders, manufacturers, channel partners, distributors, broadcasters and Multi-System Operators (MSOs) from across India, Bangladesh, Bhutan and Nepal.

The cable television industry has gone through a sea change in West Bengal since the time it was introduced from being un-organized to an organized one.

Speaking about the efforts put by CTMA, Pawan Jajodia, chairman of the exhibition committee, said, "We have been organizing the Cable TV Show for the past 18 years now. Our efforts to address, articulate and promote the cable sector in the state that have borne fruits under a regulatory regime. CTMA has always made efforts to showcase under one roof the emerging technology and business scenario and how to cope in with the public good as well as business property."

There has been an investment of Rs 1500 crore in the east India, including West Bengal owing to compulsory digitisation of cable television in India, informed Kishan Kumar Binani, secretary, CTMA.

CTMA urged the government to treat Cable TV sector as an infrastructure engine to drive economic growth and not just as an entertainment tool.

The implementation of Digital Addressable Systems (DAS) has created scope for development of indigenous manufacturing of STBs, digital headends etc.

Kishan Kumar Binani, secretary, CTMA said, "The government must tailor fiscal policies to provide incentive for import substitution to encourage indigenous manufacturing of equipment in the sector."

The Association called for West Bengal government's support in formulating policy to avoid visual pollution of the jungle of overhead cables.

The exhibition has 20 pavillions and 68 stalls and will open till today.

(Posted on 14-03-2014)

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