Dubai, Mar.13 ANI | 5 months ago

The International Cricket Council (ICC) is offering a number of new opportunities for specialist food and wine companies to partner ICC and the ICC Cricket World Cup 2015 in Australia and New Zealand.


The ICC partnership categories include Official Wine/Champagne, Official Confectionary, Official Ice Cream and Official Baked Goods. Successful applicants will receive marketing rights and benefits that will enable it to use valuable ICC intellectual property in association with its brand(s).

In addition to having the right to sell products through retail channels using the exclusive ICC Cricket World Cup 2015 event logo, the successful applicant will also acquire the exclusive right to supply product to all 14 world cup venues.

Campbell Jamieson, ICC General Manager - Commercial, said: "The ICC Cricket World Cup only happens once every 4 years and has not been staged in Australia and New Zealand since 1992. Partnering ICC and supporting this event is a valuable marketing and business opportunity for any company producer of wine, confectionary, ice creams or baked goods."

"We welcome the opportunity to work with brands intent on leveraging the marketing rights granted to them to maximise their association with ICC and enhance the status of this prestigious global sporting event."

Documents providing full details of these partnership opportunities are available to interested applicants upon request by sending an email addressed to:

ICC Sponsorship and Business Development Manager. Email: doug.waller@icc-cricket.com

(Posted on 14-03-2014)