Mortein NaturGard launches awareness drive to combat dengue
With an aim to raise awareness and control the rising number of dengue cases across the country, Mortein NaturGard has joined hands with NDMC, AIIMS, IMA, Rotary Blood Bank and SAHAYOG to announce a nation-wide campaign - "U and Me Against Dengue".
The 2 month long campaign, which is panning across 6 cities, was launched by Chander Mohan Sethi, Senior Vice President South East Asia, RB along with partners Azad Singh, Mayor, North Delhi Municipal Corporation, Chandrakant S Pandav, Professor and Head, Centre for Community Medicine - All India Institute of Medical Sciences and Maj. Gen. Vickas Kapur, CEO, Rotary Blood Bank.
"U and Me Against Dengue" is the first initiative by Mortein NaturGard to form a public-private partnership for creating awareness amongst citizens. The campaign has a dedicated website www.uandmeagainstdengue.com which not only offers insights on dengue but also shares real time updates on the progress across cities.
As a part of the campaign, Mortein will reach out to 65,000+ school children across 130+ schools and 85,000+ households across 170+ RWAs to conduct fumigation drive, street plays, neem plantation and cleanliness drive.
The campaign will be rolled out in phases across Delhi, Mumbai, Bangalore, Kolkata, Pune and Ahmedabad. In addition, it has also launched a 24x7 toll free Dengue helpline - 1800-200-0801, where consumers can get information pertaining to symptoms and necessary measures to prevention.
Consumers who wish to volunteer for blood donation can now fill their details on the website and Rotary Blood Bank will reach out to these registered users to conducting the blood donation camp.
Chander Mohan Sethi, Senior Vice President, South East Asia, RB said, "As an innovative and responsible pest control brand, Mortein NaturGard believes that it is imperative to empower consumers with the knowledge and tools which can help them prevent themselves from the life threatening disease like Dengue. We have been successfully running these awareness campaigns in Malaysia, Bangladesh, India and Sri Lanka in the past. I would like to thank our valuable partners for joining hands to take "U and Me Against Dengue" across to as many people as possible."
Nitish Kapoor, General Manager - RB India added, "Mortein is one of the leading pest control brands in the country. In the past we have stepped forward on numerous occasions to spread the awareness around Dengue and Malaria. At the Sonepur Mela, the biggest cattle fair in Asia, we conduct massive awareness drive which has received tremendous response. Now is the time to take a step further by embarking on a nationwide campaign."
Azad Singh, Mayor, NDMC said, "We appreciate the step taken by Mortein NaturGard to step forward for creating awareness amongst citizens. We believe that a public private partnership like this helps in maximising efforts towards a common cause."
Chandrakant S Pandav, Professor and Head, Centre for Community Medicine, AIIMS said, "We all have read that prevention is better than cure and in the case of Dengue, where there are not yet any vaccines to cure this virus, prevention becomes all the more important. We welcome this step from Mortein NaturGard to empower community by creating awareness about Dengue and educating people about preventive measures to make their community Dengue free."
Sudarshan Agarwal, Emeritus and Founder President, Rotary Blood Bank said, "The key requirement of a Dengue patient is platelets of matching blood group. While some of us may be regular blood donors, most of the people who wish to donate blood are not sure about how and where they can do so. Our association with the campaign by Mortein NaturGard allows us to equip more and more such people and help them donate blood safely."
(Posted on 11-03-2014)