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London-based brand Hardy Amies set for Indian debut

Posted on Mar 11 2014 | IANS

New Delhi, March 11 : Hardy Amies, a British fashion house specializing in men's luxury wear, is set to debut in India through an exclusive partnership with The Collective, a Madura Fashion and Lifestyle retail chain.

Originally located at London's Savile Row, the brand will now introduce the season's collection for men through its made-to-measure experience for its patrons in Delhi, Mumbai and Bangalore, a statement said.

With Hardy Amies, the retail chain aims to present the made-to-measure concept to the Indian customers, who may join distinguished patrons such as Lord Nelson, Napoleon III, Winston Churchill, Prince Charles and Jude Law.

Hardy Amies offers men the building blocks of a sharp-fitted wardrobe.

The Collective, one of the premium retail destinations, has partnered with several global design houses and brands in the past.

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