Gameloft teams up with Idea
Posted on Mar 10 2014 | IBNS
Mumbai, Mar 10 : Gameloft, a leading global publisher of digital and social games with popular franchises like Asphalt, Modern Combat and Real Football has partnered with telecom operator Idea Cellular to offer quality gaming to Idea subscribers.
The tie up will enable over 130 million Idea subscribers to avail exciting games from the Gameloft Game Store and also through Idea's mobile portal.
Idea subscribers will also get access to new content from Gameloft's wide portfolio of games on a regular basis through the unique Gameloft Club subscription.
As an inaugural offer, consumers will get 1 Bonus Game for download from Idea and Gameloft, in the first month of their subscription.
Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "The mobile phone is increasingly becoming the most preferred infotainment device for users in India. Gaming is one of the fastest growing and a popular category of service used on the mobile platform. Idea is the first mobile operator in India to bring out the best in gaming programs for mobile users, through our tie up with Gameloft."
"We are delighted to partner with Idea Cellular, to bring Gameloft's best titles and most popular licenses to their subscribers." said Sarabjeet Singh, Country Manager for Gameloft India.
Singh said: "This partnership will enable Idea customers to enjoy high quality games from Gameloft for their JAVA and Android devices without the hassles of Credit Card billing. Also, Idea will be the 1st operator in India to launch our popular Gameloft Club games subscription service, which provides great value to consumers."