Bengaluru, Mar 10 IBNS | 7 months ago

Indian actor Tilak Shekhar recently pledged his support for the 'Earth Hour 2014', a World Wildlife Fund (WWF) global campaign to raise awareness and inspire individual action on climate change.


This was announced at a press conference here, where Tilak spoke about his association with the cause and invited the citizens of the city to come forward and show their support for the campaign.

Earth Hour is an environmental campaign that enables individuals, organizations, governments and groups to show support for policies and practice that balance development and environmental concerns.

The message of 'Earth Hour 2014' is to make the switch to renewable energy.

Six years in the running, Earth Hour 2014 campaign calls for individuals to adopt household products powered by renewable energy.

The campaign urges organizations to adopt renewable energy solutions to run their business operations and production processes.

The initiative also urges governments to promote policies favourable to the production and uptake of renewable energy.

According to the WWF, the speed and scale of climate change, fuelled by ever increasing consumption of the Earth's resources, is impacting the whole world.

Tilak said, "Unless we make efforts to transform our energy production systems to renewables, as far as possible, we will enter into a trajectory of climate instability and energy insecurity that will affect each one of us. Every individual has the power to make this transition possible by taking small, yet significant steps."

Reinforcing his support for this cause, Tilak, speaking to the media said, "As individuals we need to take collective responsibility to ensure a better and sustainable future for ourselves. I am privileged to be a part of Earth Hour - a global campaign that strives to create mass awareness about the ill-effects of climate change."

Speaking about the campaign, Ravi Singh, Secretary General & CEO, WWF-India said, "Earth Hour is a movement that unifies people nationwide to express their concern over the global crisis of climate change. Participatory in nature, the campaign's clear message encourages individuals, businesses and governments to adopt sustainable practices in order to conserve the finite resources of our beautiful planet."

Singh added, "The shift to renewable energy has received overwhelming responses, especially among school children. This year too, Earth Hour hopes to leave an indelible impression on people's minds about the environment."

"Earth Hour by WWF is a global initiative which is integrating environmental sustainability across every facet of our daily lifestyle. At Hyatt, we recognize the environmental impact associated with our hotels - and that's why we have made a strong, focused commitment to implement environmental friendly practices across our operations. We are happy to be a part of this initiative and we encourage others as well to join us in it," said Madhav Sehgal, General Manager, Hyatt, Bengaluru.

Earth Hour 2014 will be kicked off with 'Pedal for the Planet', a cyclothon scheduled to be held in New Delhi on Mar 22.

A cyclothon app has also been created for the event, which will help enthusiastic cyclists across the country connect with each other and also map their cycling miles on a monthly basis, WWF noted.

(Posted on 10-03-2014)

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