Stuttgart, Mar 7 IBNS | 6 months ago

Automobile major Mercedes-Benz sold 104,968 units in February, thus achieving a growth of 16.5pc .


Since the beginningof the year 215,753 cars have been delivered to customers (+16.6%).

"We are keeping up the high momentum of the previous months - with a double-digit sales increase and growth in all regions", said Ola Kallenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing& Sales.

"Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Classindicate: We have the right products at the right time."

Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7%). Sales of the brand continued their robust development in particular in the UK (+9.9%). Sales on the German domestic market rose to 16,539 cars (+7.9%).

Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6%).

In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7% increase since the start of the year.

The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5%). With February sales of 5,059 units (+53.3%), Mercedes-Benz is still the most frequently registered premium brand in Japan.

In China (incl. Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0%).

Compact models of the brand continue to be in great demand among the model series: In February, Mercedes-Benz sold 28,211 vehicles of the
A-Class, B-Class and CLA-Class, more than a quarter more than in the same month of the previous year (+27.4%).

Since the start of the year, 55,409 customers have opted for a compact car of the brand (+29.7%). The premium manufacturer expects further growth through the launch of the fourth compact model: The GLA is coming to the European market on March 15th.

The demand for the Mercedes-Benz E-Class is also developing extremely well: Sales of the sedan and the estate amounted to 16,560 units in February, an increase of 40.8% compared to the same month of the previous year.

The Mercedes-Benz S-Class continues to be the world's best-selling luxury sedan.In February, the sedan was sold 6,985 times,more than twice as much as in the same month of the previous year.

At the Geneva Auto Show Mercedes-Benz is currently celebrating the world premier of another S-Class model: The S-Class coupe is coming to the dealers in September.

The SUVs of the brand have never been so popular: In February, 23,465 SUVs with the star went to their customers (+5.1%). Sales increased in particular for the M-Class (+9.1%) and the GLK (+5.1%).

The premier of the Mercedes-Benz V-Class on the Geneva Auto Show adds further momentum to the product offensive of the brand. Since today the new multi-purpose vehicle can be ordered at dealers in Europe. Market launch of the V-Class is beginning of June.

The smart fortwo two-seater was sold 7,366 times in February (previous year: 7,837 units). The compact city runabout posted a strong increase primarily in China, with more than 1,300 vehicles sold in February (+19.7%).

Through its compact measurements, the two-seater needs very little driving and parking space - which is a precious advantage in the dense urban traffic in China as well.

The readers of the Chinese issue of the automotive magazine "auto motor & sport" also saw it that way when they awarded the smart fortwo as the "best micro car" in China in February for the fifth consecutive time.

(Posted on 07-03-2014)