New Delhi, Mar 6 IBNS | 6 months ago

Coca-Cola India on Thursday celebrated the silver jubilee of the Limca Book of Records by dedicating the 25th edition to the cause of Empowering Women.


The launch of the 2014 edition coincides with the celebrations of International Women's Day. The 25th edition of the Record Book was launched by first woman Chief Justice of a High Court in India, Leila Seth along with Venkatesh Kini, President, Coca-Cola India & South West Asia and Vijaya Ghose, Editor, Limca Book of Records.

Dedicated to some of the country's most extraordinary women icons, the 2014 Record Book, aptly themed 'Empowering Women', felicitated and recognized 25 of India's most inspirational women as 'People of the Year'.

These luminaries have been chosen by an independent panel comprising of H.KDua, former editor and Member of Parliament, Leila Seth, first woman Chief Justice of a High Court in India and Barsha Poricha, Programme Director at the National Foundation for India (NFI).

The launch program was inaugurated by the specially-abled students of National Association of Blind.

Speaking at the launch event, Justice Leila Seth, said, "I congratulate Limca Book of Records for completing 25 years of showcasing India's best talent and achievements. The Limca Book of Recordshas reflected the evolution of our country, including socio-economic, political and cultural changes and has etched a unique identity of its own on the global stage."

"It is befitting that the new edition of Limca Book of Records has chosen to pay a tribute to women achievers who have played an integral role in making a positive difference tosociety. I feel a great sense of pride and accomplishment as we celebrate and honour some of the country's most iconic women who have done the country proud," Seth said.

With 20 refreshing and informative chapters, the 2014 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.

According to Venkatesh Kini, President, Coca-Cola India and South West Asia, "Limca Book of Records is a jewel in our crown and we are extremely proud of how it brings the country together. It has a huge emotional, societal and cultural connect. - something that has the power to catapult people from being the 'usual' to 'the special'. I admire the hard work of the entire editorial team at Limca Book of Records for living up to all the values of the book itself."

"For me what is also significant is that this year we are once again lending the power of one of our coveted brands and properties to a just cause - the theme of women empowerment. We have timed the launch of the 2014 edition with International Women's Day and it is a privilege that we have such an august list of "People of the Year" lending their voice to the cause," Kini said.

Over the last 25 years, Limca Book of Records has established itself as the ultimate chronicler of achievements - driving thousands of Indians every year to go beyond the ordinary. The Book is filled with inspiring stories of courage, determination and motivation and has become a known and respected platform for many people in the country to showcase their talent.

In a celebratory mood, the long serving editor of the Limca Book of Records, Vijaya Ghose, said "My journey with the Limca Book of Records over the past 25 years has been truly gratifying and enriching. When I got associated with the Record Book in 1990, it took a lot of hard work; struggle and determination to accomplish the momentous task of putting together the 200-page Record book. When the first book got released in 1990, it was one of the biggest achievements in my life. Seeing my hard work all in print, gave me an immense amount of satisfaction and delight. From then on there has been no looking back."

"Today, in its twenty-fifth edition, I am proud to say that the book has continued to serve as one of the best platforms for Indians to showcase some exceptional and awe-inspiring records. In this edition, Limca Book of Records salutes the women achievers who have succeeded in their chosen field of work, thus continuing its endeavor of encouraging talent and honoring achievements par excellence. The Limca Book of Records is proud to honour these inspiring women pioneers," Ghose said.

Other than the theme and the presence of women achievers that have made India proud, the highlight of the launch event was the gripping and entertaining performance by the specially abled women members of "Ability Unlimited".

The group awed the audience with their breath-taking dance performance on wheel chairs. This initiative is run by a non-profit organization, 'Ability Unlimited Foundation', which has been working towards effectively making persons with disabilities (PWD) lead independent and innovative lives since 1988.

For over three decades, the foundation has effectively used dance and music therapy to heal the differently-abled, hence creating socio-cultural equality and excellence in art & culture for the differently abled. AUF's performances are internationally acclaimed and have won Guinness World Records and LimcaRecords.

As a pre-cursor to the launch of 25th edition of the Record Book and as part of the approaching International Women Day on 8th March, 2014, Limca Book of Records also organized a special panel discussion based on the topic "Equality for women is progress for all".

The panel included, MC Mary kom, Air Marshal Padma Bandopadhyay, Rini Simon Khannaand Venkatesh Kini, President of Coca-Cola India & South West Asia. This initiative included discussions on measures to further the agenda to empowering women and ensuring equality across the spectrum and involved participation from over 50 associates for Coca-Cola India.

(Posted on 06-03-2014)


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