Namrata Joshipura named WIFW grand finale designer
Namrata Joshipura will be the grand finale designer for the autumn-winter edition of the Wills Lifestyle India Fashion Week, starting March 26 at Pragati Maidan here.
"I am very honoured to be the grand finale designer at the Wills Lifestyle India Fashion week. I have had a long association with Wills Lifestyle and FDCI (Fashion Design Council of India) and am looking forward to a great experience and collaboration with them," the designer said in a statement.
She will present contemporary silhouettes which will be a modern interpretation of artisanal embellishments.
"The collection will be a further exploration of my aesthetic, which is 'modern interpretation of artisanal embellishment techniques' paired with edgy and forward silhouettes," she said.
The designer will also create an exclusive collection that will be retailed from Wills Lifestyle stores across the country.
Commenting on the association, Atul Chand, divisional chief executive, ITC's Lifestyle Retailing Business Division said: "Wills Lifestyle has taken the unique initiative of partnering with India's leading designers to retail the exclusive co-creations at the stores. This enables the fashion industry in reaching out to consumers across the country thus furthering the business of fashion."
(Posted on 06-03-2014)