Lucknow, Mar 5 IBNS | 5 months ago

Private sector bank ICICI Bank, on Wednesday announced the launch of a combo prepaid card in association with the Uttar Pradesh State Road Transport Corporation (UPSRTC).


The card was launched by Uttar Pradesh Transport Minister Durga Prasad Yadav and Utpal Isser, Zonal Head (Uttar Pradesh & Uttarakhand), ICICI Bank Ltd.

The ICICI Bank Combo Prepaid card, co-branded by UPSRTC, comes with the dual benefits of a travel card as well as a shopping card on a single card.

This pre-paid card offers users the convenience of not having to pay cash for buying tickets for every trip undertaken on a UPSRTC bus or buying paper passes for monthly or quarterly season tickets. In addition to this, customers can use this same card to shop online as well as at stores.

On this occasion, Rajiv Sabharwal, Executive Director, ICICI Bank, said, "At ICICI Bank, we strongly believe in the 'Khayal Aapka' philosophy of keeping the needs of the customer as the focus of all our initiatives. As part of our constant endeavor to bring new, innovative offerings to our customers, we are delighted to partner with UPSRTC to introduce this first-of-its-kind card in the country, in Uttar Pradesh. This card will give commuters of UPSRTC greater convenience and ease of travel. We are confident that this initiative will go a long way in setting new benchmarks for efficiency and help in increasing electronic payments in the country."

The ICICI Bank Combo Pre-paid card will be exclusively available at UPSRTC bus depots in Uttar Pradesh.

ICICI Bank has over 3,600 branches and over 11,100 ATMs spread across the country. The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center and internet banking.

(Posted on 05-03-2014)