TRESemme launches split remedy range
Posted on Mar 05 2014 | IBNS
Kolkata, Mar 5 : Hair care brand, TRESemme recently introduced the new TRESemme Split Remedy range, unveiling the secret of split end rescue, salon style hair at home every day, here.
Women often complain about a bad hair day and hide their tresses compromising on style.
Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses.
Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends.
Most women believe a salon haircut is the solution to get rid of split ends, unfortunately, it makes one compromise on length as well as hairstyles, TRESemme noted.
According to the officials, TRESemme understands women's intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise.
Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length, the officials informed.
The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in - easier to style, more manageable, shiny and stronger hair, the company said.
TRESemme Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemme Split Remedy Rinse Out Conditioner conditions hair strands leaving hair healthy and stay smooth.
The TRESemme Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96 percent of split ends with the use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style, the company noted.
TRESemme Split Remedy is the new secret to Indian model and actress Diana Penty's scissor free tresses.
Diana said, "My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut, which meant compromising on my length, which is very dear to me. With the TRESemme Split Remedy range, I have found an appropriate solution. TRESemme Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise."
TRESemme Global Hairstylist, Marcus Francis said, "Each of TRESemme' variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn't need to compromise on their style quotient by hiding or cutting hair."
Speaking at the launch of TRESemme Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, "Indian women aspire to attain salon like gorgeous hair. We at TRESemme understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemme Split Remedy is our latest offering that will help women achieve salon like hair without compromise."