New Delhi, Mar 5 IBNS | 5 months ago

In pursuit to strengthen its leadership in the Indian Smartphone market, Micromax on Wednesday announced the launch of its first Octa-Core Smartphone - Canvas Knight A350, here.


The new smartphone sports a full aluminium body casing adding style, oomph and sturdiness.

Designed for the discerning consumers seeking a combination of innovation, style and efficiency, the Canvas Knight boasts of a MediaTek 2GHz Tru Octa-Core MT6592T processor packed with a 2 GB RAM, promising fast performance, smoother transitions and a smooth interface.

Exemplifying graphic quality, the smartphone sports a 12.7 cm (5") Sharp FHD IPS display that offers dynamic contrast and color clarity adding more life and vibrancy to the viewing experience.

With a 16 MP rear camera paired with OmniVision's CameraChip sensor and a new generation M8 Largan Lens, users can record videos with a resolution of 1920*1080 at a speed of 30 frames per second.

The rear camera comes with voice command capabilities wherein all a user needs to do is say 'Cheese' or 'Capture' to click images while on-the-move. It also delivers a full HD 1080p video recording and playback functionalities.

The OmniVision CameraChip sensors are capable of capturing high resolution images in rapid succession, fulfilling image processing functions, image size, frame rate, exposure, gain, cropping and orientation are programmable through the Serial Camera Control Bus (SCCB).

The Canvas Knight comes with the unique 'Camerazzi' camera feature which offers a host of innovative functions including 360 Degree Panorama, Cinemagraph and Object Eraser.

Commenting on the launch, Rahul Sharma, co-founder, Micromax said, "At Micromax, we have always believed that real innovations are a direct result of the consumers' needs, and customer centricity has to be at the core of developing products. Canvas Knight is another milestone for Micromax to bring the best combination of technology, style and affordability for the masses."

He added, "With the launch of Canvas Knight, our first Octa-Core Smartphone, we have yet again raised the bar of affordable innovation in the country."

Canvas Knight A350 also comes with a Yamaha amplifier for the music lovers promising great audio output delivering a cinematic entertainment experience.

Power packed with 2350 mAh battery, and equipped with 32 GB of internal storage, users need not worry about storing their favorite music, images, videos etc.

Running on Android 4.2.2 Jelly Bean, users get access to unlimited applications which can be downloaded via the pre-loaded Google Play store.

The phone also packs in smart gestures that give users an array of features like, 'Proximity Answer Phone, Upside Silent, Upside Speaker and Proximity Dial Phone' for hassle free functioning.

Speaking at the launch, Finbarr Moynihan, General Manager - International Sales & Marketing, MediaTek Inc., said, "The MT6592T enables consumers to experience premium gaming performance and enhanced web browsing. With MediaTek's Tru Octa-Core MT6592T, users can enjoy heavy web downloading, hardcore gaming, high-quality premium video viewing or other types of rigorous multitasking without experiencing lag times or excessive battery consumption."

Moynihan said, "The MT6592T supports up to 16MP camera and the ARM Mali450 GPU, designed to deliver a superior gaming experience. We are delighted that our partnership with Micromax continues to deliver innovative mobile consumer products, extending our commitment to make the best of global technology available to the Indian market."

The phone packs new applications like BBM & Hike for instant messaging, Spuul to watch free movies and TV Shows, Kingsoft Office Suite to read, write and edit documents on-the-go, M!Security for anti-theft and anti-virus protection, M!Live portal to download unlimited games, videos, wallpapers & music, Opera Mini browser for optimal net surfing, Truecaller, GetIt, M!Vault and pre-loaded games like RealSteel WRB, Where's My Perry and Where's My Water for the gaming enthusiasts.

The phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.

Priced at Rs.19,999, Canvas Knight would be exclusively retailed from www.micromaxinfo.com from Mar 5, 2014 in 3 attractive colors - Black, White & Gold and Black & Gold.

(Posted on 05-03-2014)