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Micromax launches MAd app

Posted on Jan 17 2014 | IBNS

New Delhi, Jan 17 : Following its legacy of creating 'nothing like anything' experiences for the Indian consumers, Micromax, Smartphone player on Friday announced the launch of 'Micromax MAd', a unique application designed for those who love ads, which will come pre-loaded on its latest Smartphone Micromax MAd A94.

With a simple 4 step process, MAd allows users to watch advertisements and earn points from every advertisement in one view, which then can be converted into rupees.

The money will eventually will be credited into their postpaid/pre-paid accounts.

With one time registration, the service will work for all opted-in subscribers across all telecom operators.

Commenting on the launch, Rahul Sharma, Co-founder, Micromax said, "With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward."

Sharma said, "This service would provide a high engagement, communication channel for the brands to break away from the clutter. It is also going to prove to be a game changer for operator eco-system who are looking at newer and innovative ways to help them improve their profitability from every user."

"This unique service would also prove to be very significant for mobile eco-systems by solving the problem of ARPU (Average revenue per user), and contributing to the overall profitability," he added.

Built with design, precision, the A94 sports a 4.5 inch full touch screen sporting a 5MP rear and front camera.

Promising efficiency, the Smartphone packs a 1.2 GHz quad core processor and a 1800 mAh battery.

Running on Android Jelly Bean 4.2.2, users get access to the millions of applications via the Google Play Store.

Other than the unique MAd application, the phone packs lot of fun and new features like M!Live portal to download unlimited Games, Videos, Wallpapers and Music, BBM and Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, Opera Mini browser for optimal net surfing.

The phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.

Shubhodip Pal, Chief Marketing Officer, Micromax said, "Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Ecosystem where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid and postpaid customers."

"The launch of the MAd would be supporting a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kicked started the digital leg of the campaign with 'Guess the Ad Campaign' which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world, appreciating some amazing advertisements by leading brands," Pal added.

With a MOP Rs. 8490, the Micromax MAd A94 will be available across all leading retail outlets in India from Jan 17, 2014.

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