Horlicks brings Mission Exams 2014
Leading health drink brand Horlicks Promind announced the launch of 'Mission Exams', an initiative to help students prepare better for exams.
The campaign provides an opportunity for students, parents, principals and teachers to understand the importance of good nutrition, health, effective study skills and stress management during the exam time.
Designed for students of classes 5 to 10, Horlicks ProMind Mission Exams will be conducted at different schools in over 20 cities in India and will be divided into three phases- a Direct School Contact Programme, Parents Encouragement Programme and the School Outreach Campaign.
The main objective of the campaign is to equip students with the necessary skills to cope with exam stress.
The School Contact Programme will include interactive workshops which will aim at equipping students with innovative techniques to deal with exam stress, plan revision better, improve recall, with an emphasis on a healthy mind and body.
Talking about the initiative, Jayant Singh, EVP- Marketing, GlaxoSmithKline Consumer Healthcare India, said, "With Mission Exams we are reaching out to more than 375,000 across the country and we will continue to introduce similar initiatives that can help children to achieve more."
(Posted on 28-02-2014)