Mumbai, Feb 27 IBNS | 9 months ago

Online music broadcaster Gaana.com, which has a catalogue of 3 million songs across various languages, has announced the launch of the Gaana Music Awards 2014.

The awards will be determined on the basis of actual playouts and user consumption across the digital platforms on Gaana.

With over 2 billion minutes of music consumption & over half a billion song playouts, Gaana is poised to declare the "actual music tastes and preferences of Indians globally."

The Gaana Music awards will have award categories like Fastest-to-First Song and the Fastest Growing Music Label in the country.

The other categories for which the awards would be presented are 'Most popular International song', 'Most popular Hindi song', 'Most popular Hindi album','Most popular regional song (Tamil and Kannada)' and 'Most popular playback singer' (Male and Female).

Speaking on the occasion, Pawan Agarwal, Business Head, Gaana, said, "We are excited, as we launch these much anticipated awards. As a pioneering award in the digital music space, we hope, it will become much bigger in the coming years as the online consumption of music grows. We are extremely delighted to honour the best of the best in the Indian music fraternity."

"We are excited to launch these much anticipated award in the digital music space. We hope it will become much bigger in the coming years as the online consumption of music grows. Also, we are extremely delighted to honour the best of the best in the Indian music fraternity," he said.

The awards will be promoted across TIL networks with a visitor base of more than 45 Million visitors per month.

Gaana.com is music broadcasting service with 7.5 million active monthly users.

TIL is the digital venture of the Times of India Group which spans news, MVAS, E-Commerce, Music, Video and Location Based Services.

(Posted on 27-02-2014)

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