Volvo to unveil Volvo Concept Estate
After unveiling two concept cars in the Concept Coupe and the Concept XC Coupe, Swedish luxury carmaker Volvo Cars will use the Geneva Motor Show starting on Mar 4 to uncover the final car in a series of three, the Volvo Concept Estate.
A teaser campaign together with the Swedish company Stutterheim, maker of raincoats, has been launched for the Volvo Concept Estate.
“Creativity is thriving in Swedish society. This includes design and technology as well as the fashion, music and arts. This inspired us to create a new, exciting way to express Sweden’s soul,” said Thomas Ingenlath, Senior Vice President Design.
The touch screen will be the main control panel for Volvo’s new in-car user experience. It replaces all buttons and controls except for a few crucial functions such as volume, play/pause, hazard warning and window heaters. It also interacts seamlessly with the adaptive digital display in front of the driver.
(Posted on 27-02-2014)