New Delhi, Feb 27 IANS | 5 months ago

"Karthik Calling Karthik" co-stars Deepika Padukone and Farhan Akhtar have come together to share the frame yet again. The duo features in a new advertisement for a soft drink brand, and they will be seen celebrating "the little joys of life".


Coca-Cola's new campaign - 'Chhoti ho ya badi, har khushi mein Coca-Cola', urges consumers to revel in the big and small joys of life.

This is the first time that Farhan and Deepika have worked together in a series of ads, directed by filmmaker Anurag Kashyap.

The campaign sees the two actors liven up the screen with their chemistry and engaging interactions in some everyday situations which have them cherish and rejoice the little joys of life with a bottle of Coca-Cola.

Deepika, who was appointed to endorse the soft drink brand towards the end of 2013, says she enjoyed the experience of putting the ads together.

Farhan, who awaits the release of "Shaadi Ke Side Effects", said he is "extremely excited to partner with Coca-Cola and to bring this joy to millions of consumers across the country".

Kashyap says Farhan and Deepika were best suited for the ads.

"I loved the concept of taking the cosmopolitan and undoubtedly glamorous icons such as Deepika and Farhan and putting them in extremely rustic scenarios that appeal to masses across the country. The campaign is very fun, happy, and bubbly," said the maker of "Gangs Of Wasseypur"..

The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson, while the film has been produced by Guneet Monga's Golden Gaddi Films.

(Posted on 27-02-2014)