Mumbai, Feb 27 IBNS | 9 months ago

Beverage major Coca-Cola has launched a new campaign 'Choti ho ya badi, har khushi mein Coca-Cola', featuring the country's heartthrobs and youth icons Farhan Akhtar and Deepika Padukone.

The new campaign brings together Farhan and Deepika for the first time for a television commercial.

The ad is directed by filmmaker Anurag Kashyap.

The campaign sees the two actors liven up the screen with their chemistry and engaging interactions in some everyday situations which have them cherish and rejoice the little joys of life with a bottle of refreshing Coca-Cola.

Speaking on the new campaign,Debabrata Mukherjee, VP - Marketing & Commercial,Coca-Cola India, said, "Our communication for Coca-Cola this year focuses on reaching the masses and both Deepika and Farhan slipped into the roles of 'everyday people' with great ease. They are great role models and very inspirational for millions across the country."

Deepika said, "When I think of brand Coca-Cola the feeling of optimism and joy immediately resonates. I have been a huge fan of Brand Coca-Cola, one of the most aspirational and iconic brands in the world and I am glad to have finally got the opportunity to be associated with it.



"I have thoroughly enjoyed this experience and working with Farhan, Prasoon, Anurag and the entire team at Coca-Cola has been absolutely incredible. The beauty of brand Coca-Cola is the fact that it stands for values, which are very simple yet very powerful."

"Values which each and every individual in any part of the world will identify with. I am glad to play my part in delivering Coca-Cola's message of 'Happiness' to one and all in a very 'Refreshing' and engaging manner," she said.

Farhan said: "What stands out about brand Coca-Cola is its universal appeal. No matter where in the world you are, Coca-Cola is synonymous with celebration and joy. I am extremely excited to partner with Coca-Cola and to bring this joy to millions of consumers across the country.

"The entire team behind this campaign has made the experience tremendously enriching for me. I had a wonderful time shooting for the campaign which has given me an opportunity to portray a distinctly new character.

"A campaign which will connect with the way people including my fans, far and wide, celebrate their moments of happiness - big or small. All in all, just like Coca-Cola, it has been a very 'refreshing' experience."

Anurag said, "The campaign pays ode to the ethos of brand Coca-Cola of celebrating moments of joy no matter how big or small. I loved the concept of taking the cosmopolitan and undoubtedly glamorous icons such as Deepika and Farhan and putting them in extremely rustic scenarios that appeal to masses across the country.

"The campaign is very fun, happy, and bubbly, just like the effervescence unique to a Coca-Cola. Coca-Cola has given us some iconic campaigns in the past that I have thoroughly enjoyed I hope this campaign receives the same appreciation."

The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson.

(Posted on 27-02-2014)

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