Parle Products launches new cream biscuits
Biscuit and confectionery manufacturing Parle Products has announced the launch of Parle 'Happy Happy Cream Biscuits'.
Parle Products is presenting the next chapter in the 'Happy' story by extending its line of Parle 'Happy Happy Choco' Cookies with the launch of a new variety that is Parle 'Happy Happy Cream' Biscuit.
Commenting on the launch occasion of Parle 'Happy Happy Cream' Biscuit, Shalin Desai, Group Product Manager, Parle Products, said, "The sandwich biscuit segment has not seen any significant launch recently, thus making it a good time to introduce Parle 'Happy Happy Cream' Biscuit and add yet another feather to our illustrious thinking cap. With consumer preferences and needs changing with time, we would like to offer them an option of premium sandwich biscuits with richer formulation yet value for money. This biscuit offers exactly the same."
Parle Happy Happy Cream Biscuit is currently available across India in a pack size of 60 grams and 120 grams at Rs 20 point.
(Posted on 26-02-2014)