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Tata Motors, IIFA launch 'Zest for Stardom'

Posted on Feb 26 2014 | IBNS

Mumbai, Feb 26 : Close on the heels of unveiling The Zest, a sedan from Tata Motors, the company on Wednesday announced a new initiative in association with IIFA - 'Zest for Stardom'.

Through the Zest for Stardom contest, Tata Motors and IIFA have brought their superstars together to offer a platform with an objective of engaging with customers and provide deserving fans with a platform to perform with Bollywood actor Ranveer Singh on the IIFA stage at Tampa Bay (USA).

Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, "Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the 'Zest for Stardom' Contest', which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish."

Speaking on the contest, Sabbas Joseph, Director - Wizcraft International and IIFA said, "We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the 'Zest for Stardom' contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage."

The contest goes live from Wednesday. To enter the contest, users can send their one minute dance performance video, recorded on Ranveer Singh's songs at

Top ten short listed videos will be announced on Mar 6 and the forum will be open for votes. These shortlisted videos can be viewed in the gallery of the Zest for Stardom Facebook application. The user with the highest number of votes, will win an opportunity to perform with Ranveer Singh.

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