Sharmila, Soha launch MKBKSH
Posted on Feb 26 2014 | IBNS
Mumbai, Feb 26 : Bollywood mother-daughter duo Sharmila Tagore and Soha Ali Khan on Wednesday came together to support the launch of 'Main Kuch Bhi Kar Sakti Hoon' (MKBKSH), a trans-media drama series that seeks to promote strong women characters.
MKBKSH was launched by the Population Foundation of India (PFI).
Marking the spirit of International Woman's Day, the series premieres on Mar 8, 2014 on Doordarshan and will run every Saturday and Sunday at 7:00 pm.
In an effort to challenge deep-rooted social issues like child marriage, early pregnancies and sex selection in our society, Sharmila Tagore and Soha Ali Khan came together to support the serial and shared their views at the launch.
"Main Kuch Bhi Kar Sakti Hoon has the potential of being a catalyst for change-the amount of research that has gone in the preparation of this initiative is extraordinary! Real life stories have informed and guided Feroz and PFI in developing the scripts - they are the testimony that change is happening, it just needs to be amplified," said Soha Ali Khan.
Sharmila Tagore said, "There is a silent revolution taking place in India - a revolution led by young girls and women who are beginning to realise their potential. Main kuch bhi Kar Sakti Hoon captures this silent revolution."
She added, "It portrays working women - health workers, school teachers, and others - as confident - fully capable of managing home and work - of serving society."
Tagore said, "The lead role is played by Sneha - an inspiring young woman from a small town who becomes a doctor. She represents the aspirations of many young women today. She is confident and capable. She stands up for what she believes is right. There is a Sneha in every young woman - Snehas who can achieve anything they choose to - kuch bhi kar sakti hain - with a little bit of support from family and society."
PFI noted that MKBKSH will contribute to behavioral change for empowerment of women, delayed age at marriage, delayed age at first pregnancy and spacing between births, and promote gender equality and improved health seeking behaviours.
The serial will also be disseminated through other media channels, including the Internet, mobile space, and radio to maximize reach.
The serial revolves around the inspiring journey of Dr. Sneha, representing the young Indian woman of today, who thrives on challenges.
The series has been produced and directed by Feroz Abbas Khan, an eminent theatre and film director and the creative force behind Main Kuch Bhi Kar Sakti Hoon.
It is a venture close to his heart where his aesthetic sensibilities and deep commitment to social causes come together.
Commenting on his experience, Feroz Abbas Khan said, "I feel delighted that PFI has taken this phenomenal step to bring an entertaining drama series on Doordarshan, which will reach out to millions of viewers with very important messages.
"In today's context of a renewed commitment to women's issues this serial will amplify ordinary women's voices and stories. Immense research and effort has gone into the making of this serial, and I am confident that it will be a force of change."
Speaking on the occasion, Tripurari Sharan, Director General, Doordarshan, said, "This series will be highly entertaining with a captivating storyline that will touch the mind and hearts of the audiences. Not only will the serial entertain the audiences, but it will make people think and question social norms and behaviors."
Poonam Muttreja, Executive Director, PFI, said, "Changing social norms and behaviour is certainly not an easy task. We believe that the media plays a critical role to reach audiences and challenge existing attitudes and practices. This game changing serial will lay the groundwork for a better future for Indian women."