Complan celebrates 50th anniversary
Complan, one of India's leading brands and nutrition experts in the health drink category, is celebrating its 50th anniversary this year.
To commemorate its Golden Jubilee, Complan has launched the new-look packaging and messaging 'Taakat Ka Naya Plan - Naya Complan'.
Heinz Asia Pacific Zone President, Hein Schumacher, said, "India is a key growth market and Heinz has enjoyed a very good performance over the last 20 years. Complan is a great brand, we continue to invest in it and we want to provide the Indian population with the best possible milk based drink in the market."
Seema Modi, Managing Director of Heinz India Pvt Ltd, said, "India is a strategic growth market for H.J. Heinz and our ambition to grow will be even more comprehensive. Complan is our flagship brand and hence you will see a lot of focus on Complan."
Modi said, "Complan, which derives its name from Complete Planned Food, is one of the most revered brands in India. For several decades Complan has been a trusted brand for millions of households across India."
She added, "Our endeavor will be to drive new user acquisition and we will do that by relating to a wider audience. With our new re-positioning vision, we want to reassure parents that Complan nutrition can help your child to become stronger, fitter and more physically and mentally agile."
According to the officials, each pack of new Complan 1 kg, with at least 5 liters of milk and 34 vital nutrients, helps build strong muscles and bones within the genetic potential.
(Posted on 26-02-2014)