Tamil cinema likely to cap promotional expenditure
As a gesture of fair play for films of all sizes and budgets, Tamil Film Producers Council's head Keyar says that soon they may put a cap of Rs.40 lakh on film promotions.
He had raised the issue at the audio launch of Tamil "Snehavin Kadhalargal".
"We have been thinking about implementing a cap on promotional activities of films. Very soon we plan to restrict the promotional costs of any films to Rs.40 lakh, irrespective of its budget. So, there will be a fair play for all kind of films in the industry," Keyar told IANS.
"Big budget films pump in crores for promotional activities, whereas small films can't cough up so much money. This is affecting the smaller films that release alongside star films. We feel there should be fairness when it comes to promotions," he said.
Budget restrain will boost filmmakers' creativity.
"I think it will help films to promote creatively. There are mediums beyond television and print to be explored and I feel this will give them that opportunity," he said.
He discussed the idea with other producers.
"They feel this could be implemented. However, we have to take unanimous decision to implement it. Therefore, this will take a while," he added.
(Posted on 24-02-2014)
Information on States of India:
Andaman Nicobar | Andhra Pradesh | Arunachal Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal
INDIA REGIONAL MAPS:
Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |
KERALA TRAVEL MAPS:
TRAVEL MAPS OF INDIA:
INDIA CITY MAPS: