Google acquires Spider.io to weed out fraud online ads
Washington, Feb. 22 : Google has reportedly purchased Spider.io to identify and stop online ad frauds.
The London-based startup specializes in weeding out fraudulent clicks around online ads.
According to Tech Crucnh, Spider.io has tech that would help Google identify bad behavior around their content in video and display ads on the web, to help them get a more accurate picture of what is and isn't succeeding.
With so much of online ad frauds existing on search giants, marketers are concerned about their content's intended reach and whether the results people see are based on actual interest.
Although the terms of the deal haven't been disclosed, the three-year-old company is only seven strong and has impressive ranks, including three PhDs and an ex-Yahoo natural language processing and artificial intelligence expert.
The report said that Spider.io's tech is designed specifically to detect attacks originating from PCs infected by malware, which are often programmed by attackers to place a high volume of ad requests, thus skewing the numbers and defrauding online advertisers out of millions of dollars.
--ANI (Posted on 22-02-2014)
Share this Post:
Information on States of India:
Andaman Nicobar | Andhra Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal
INDIA REGIONAL MAPS:
Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |
MORE MAPS OF INDIA:
INDIA CITY MAPS:
KERALA TRAVEL MAPS: