By Shubhrima Dutta, Kolkata, Feb 21 IBNS | 9 months ago

Designer Masaba Gupta with her celebrated actor-mother Neena Gupta launched her signature store "Masaba"at Quest Mall here on Thursday.

Ria Sen along with her mother Moonmoon Sen were also present to grace the evening for Masaba, daughter of Neena Gupta and iconic West Indian cricketer Viv Richards.

This being Masaba's first store in the city, the designer has come up with what she called a dynamic collection. The collection she showcases for the people of Kolkata speaks about the volume of Masaba's inspiration from the Goddess Itseke designed on a signature silhouettes and saris. Camera prints, polka dots and rose prints that are synonyous with the brand would be present at the store.

Actress Riya Sen said, "Masaba's creations are always ethenic with a modern touch in it. And this type of clothes suit me and my sister a lot. I love the clothes Masaba designs."

Masaba's collection in the Kolkata store also veers more towards a mix of high pret-o-porter outfits diffusion and a semi festive line of clothing with signature prints heavy on patchwosk and colour blockings have a tinge of Kerela gold sari borders and zardosi infusded gota.

"This collection is specially designed for Kolkata. In Kolkata people wear outlandish clothes. Here people prefer different type of prints and they don't prefer monotonous collection. My collection is for women who appreciate colour and want to dress up separately," said the daughter of one of the greatest One Day International batsmen of all times.

Actor-mother Neena Gupta said that she is more a manager of her daughter than a mother.

"Masaba mainly concentrates on the designing part and I look after her marketing and financial part," Neena Gupta said.

Commenting on the prices of her collection, Masaba said: "My clothes start at Rs 2000 and ranges till Rs 50,000 and I find that these clothes are affordable by the mass. I do this, because I think that the girls who come to me are normal ones and I want them to buy my clothes."

The store will have shirts, shirt dresses, tunics and jackets to buzz a fashion statement in the city. For the festive occasion, the store will offer ghagra sets, saris and a few lehengas.

(Posted on 21-02-2014)

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