Policybazaar appoints new CMO
Posted on Feb 19 2014 | IBNS
New Delhi, Feb 19 : Policybazaar.com, on Wednesday, announced that they have appointed Naveen Kukreja as the Group Chief Marketing Officer (CMO) and Director - Non Insurance business for the company.
They also announced the appointment of Satkam Divya as the Associate Director.
Kukreja will be responsible for leading the overall marketing and strengthening the brand further.
He will also lead the overall expansion efforts for the organization in non insurance space.
Divya will be responsible for heading the mobile commerce business for the company.
Speaking on the new appointments, Yashish Dahiya, CEO and co-founder, Policybazaar.com said, "I am delighted to have Naveen and Satkam on board and I am sure that their rich experience will further strengthen our business. Naveen has a rare combination of very strong expertise across financial services, Digital, Analytics and Marketing and I am sure that with his knowledge and understanding of the sector will help us reinforce our leadership position in the industry."
He said, "Mobile platform is a key focus area for us and I am confident that under Satkam's guidance we will not only be able to tap this platform effectively but also will take a lead in the business."
Kukreja joins Policybazaar.com from Aviva Life Insurance where he was the Senior Vice President- Marketing and Strategy and was instrumental in formulating the strategy for establishing and growing its digital business besides leading the overall strategy and analytics functions for Aviva.
Before that, he worked with Capital One Bank in United kingdom and with Citibank in India.
He brings with him an experience of close to 13 years across the financial services industry.
Kukreja has studied engineering from Delhi College of Engineering and also holds a Post Graduate Diploma from IIM Calcutta.
Divya has worked with some of the leading companies in the financial services space like Netambit, TimesofMoney and ICICI Bank also had an entrepreneurial venture in the space called Rupeetalk.com.
He brings with him a rich understanding of the technology product aspect which is critical to an E-commerce, financial services provider like PolicyBazaar.com.
He holds an engineering degree as well as a post graduate diploma from IIM Lucknow.