MTS launches MSecure surveillance solution
Sistema Shyam TeleServices Limited (SSTL) that provides telecom services under the brand MTS, recently announced its entry into the remote security surveillance segment with the launch of MSecure, an IP-based surveillance solution from D-Link that runs on the MTS' 3G Plus telecom network.
MTS has been working with D-Link - a leading networking player to address this segment and after a lot of work; it is ready with a one-stop, easy to use remote surveillance solution that ticks all boxes for ease of use and affordability, the officials reported.
As per an IMS report 2011, the residential surveillance deployment market in India is estimated to be around USD 1.7 million in 2012 and is expected to grow to USD 7.1 million by 2016 with a CAGR of about 45 percent.
According to Leonid Musatov - Chief Marketing and Sales Officer, MTS India, "Adding to its list of firsts, MTS is excited to announce the launch of an innovative video surveillance solution that runs on MTS' 3G Plus network. This launch makes MTS the first telecom operator in the country to offer a one stop, hassle free, video surveillance solution bundled with the MBlaze Ultra WiFi Dongle."
Leonid further added, "In these times of nuclear families and double income households, there is a growing need for security and surveillance. We have designed this surveillance solution in a manner that is both affordable and easy to use for the customers."
MSecure in itself is an easy to use video surveillance suite, wherein one just needs to switch on the MBlaze WiFi dongle and Install the mydlink camera at the preferred location.
One time configuration of the camera with the dongle on your laptop through an Ethernet cable (comes with the solution).
To access the video surveillance footage, the customers just need to install the mydlink app on their smartphone/ tablet and generate a User ID and Password.
The app mydlink is available on Android and IOS store.
The users can also access video surveillance footage on a desktop/laptop by visiting www.mydlink.com.
Tushar Sighat, CEO - D-Link (India) Limited said, "Simplifying technology and ease of use is what drives innovation at D-Link. We strongly believe technology has touched upon most aspects of our day-to-day living, and it plays a crucial role in a demystifying security concern. As a result D-Link with its technological expertise of over 27 years has introduced a one-stop surveillance solution that addresses all the security concerns through a tap on a handheld device."
"In our endeavour to reach-out to the masses, we have tied-up with MTS - one of the largest and the leading network service provider in the country. Through this association, we are confident of making this technology accessible and affordable for our consumers," Sighat said.
The MSecure is the result of putting MTS' advanced 3G Plus network together with D-Link's expertise in providing security cameras, all backed by an aggressive go-to-market strategy.
(Posted on 19-02-2014)