New Delhi, Feb 18 IBNS | 9 months ago

Woodland, the global outdoor and adventure wear brand, on Tuesday announced further strengthening of its support to UNICEF's work for children in India.

Woodland and UNICEF enters this partnership for the third consecutive year and will together advocate the importance of safe drinking water and sanitation under their WASH campaign.

About a quarter of deaths of children under the age of five in India are due to diarrhea; lack of safe drinking water, proper sanitation and hygiene being the major cause behind.

As part of the association under Woodland's sustainability initiative 'ProPlanet', every Woodland customer is encouraged to donate at the billing counter and support the program generously.

Over the last two years customers already contributed 12.5 million rupees - the support growing day-by-day since every Woodlander is concerned and is inclined to support the cause.

At the start of the third year of the partnership, Woodland will aim to generate more funds, over and above the already generous cash collections from like-minded Woodlanders.

With the launch of this unique online T-Shirt design initiative 'Design4UNICEF', participants will be challenged to design their own T-shirts using the application tools available on the website on the theme of safe drinking water and sanitation.

The winning design will be selected for production and sold at Woodland stores. A part of the proceeds from the sale of these styles will be donated to UNICEF India for their WASH programme running across the country.

Speaking on this association, Harkirat Singh, Managing Director, Woodland, said: "The task at hand is huge and we want to maximize our support to ensure that not a single child is left behind without safe drinking water and proper sanitation. I thank customers who have contributed to this change and request them for continued support."

(Posted on 18-02-2014)

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