Ferrari labelled 'most powerful' brand globally
Ferrari has been named the most powerful brand in the world.
The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.
According to news.com.au, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.
The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.
But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.
Instead, tech companies dominate the top 10, along with consumer goods and food products.
The brands that made it to the AAA+ rating are as follows:
27 Walt Disney
203 Red Bull
Brand Finance's world's most valuable brands 2014 (USD US) include:
Apple, US, USD 104.68 billion
Samsung, South Korea, USD 78.75 billion
Google, US, USD 68.62 billion
Microsoft, US, USD 62.78 billion
Verizon, US, USD 53.47 billion
General Electric, US, USD 52.53 billion
AT and T, US, USD 45.41 billion
Amazon, US, USD 45.15 billion
Walmart, US, USD 44.78 billion
IBM, US, USD 41.51 billion
Toyota, Japan, USD 34.90 billion
Coca Cola, US, USD 33.72 billion
China Mobile, Hong Kong USD 31.84 billion
T, Germany, USD 30.61 billion
Wells Fargo, US, USD 30.24 billion
Vodafone, UK, USD 29.61 billion
BMW, Germany, USD 28.96 billion
Shell, Netherlands, USD 28.57 billion
Volkswagen, Germany, USD 27.06 billion
HSBC, UK, USD 26.87 billion
(Posted on 18-02-2014)