Sydney, Feb. 18 ANI | 2 years ago

Ferrari has been named the most powerful brand in the world.

The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.

According to, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.

The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.

But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.

Instead, tech companies dominate the top 10, along with consumer goods and food products.

The brands that made it to the AAA+ rating are as follows:

Ranking Name

3 Google
12 Coca-Cola
27 Walt Disney
63 PwC
110 L'Oreal
181 Hermes
203 Red Bull
238 Unilever
265 Rolex
350 Ferrari
368 Mckinsey

Brand Finance's world's most valuable brands 2014 (USD US) include:

Apple, US, USD 104.68 billion

Samsung, South Korea, USD 78.75 billion

Google, US, USD 68.62 billion

Microsoft, US, USD 62.78 billion

Verizon, US, USD 53.47 billion

General Electric, US, USD 52.53 billion

AT and T, US, USD 45.41 billion

Amazon, US, USD 45.15 billion

Walmart, US, USD 44.78 billion

IBM, US, USD 41.51 billion

Toyota, Japan, USD 34.90 billion

Coca Cola, US, USD 33.72 billion

China Mobile, Hong Kong USD 31.84 billion

T, Germany, USD 30.61 billion

Wells Fargo, US, USD 30.24 billion

Vodafone, UK, USD 29.61 billion

BMW, Germany, USD 28.96 billion

Shell, Netherlands, USD 28.57 billion

Volkswagen, Germany, USD 27.06 billion

HSBC, UK, USD 26.87 billion

(Posted on 18-02-2014)

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