Ferrari labelled 'most powerful' brand globally
Ferrari has been named the most powerful brand in the world.
The Italian car-maker was labelled the best based on its desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.
According to news.com.au, Brand Finance CEO David Haigh said Ferrari's logo of the prancing horse is 'instantly recognisable the world over'.
The brand is among 11 others in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.
But despite being powerful, Ferrari is far from one of the world's most valuable brands, ranked number 350 in the world with a value of four billion dollars.
Instead, tech companies dominate the top 10, along with consumer goods and food products.
The brands that made it to the AAA+ rating are as follows:
27 Walt Disney
203 Red Bull
Brand Finance's world's most valuable brands 2014 ($US) include:
Apple, US, $104.68 billion
Samsung, South Korea, $78.75 billion
Google, US, $68.62 billion
Microsoft, US, $62.78 billion
Verizon, US, $53.47 billion
General Electric, US, $52.53 billion
AT & T, US, $45.41 billion
Amazon, US, $45.15 billion
Walmart, US, $44.78 billion
IBM, US, $41.51 billion
Toyota, Japan, $34.90 billion
Coca Cola, US, $33.72 billion
China Mobile, Hong Kong $31.84 billion
T, Germany, $30.61 billion
Wells Fargo, US, $30.24 billion
Vodafone, UK, $29.61 billion
BMW, Germany, $28.96 billion
Shell, Netherlands, $28.57 billion
Volkswagen, Germany, $27.06 billion
HSBC, UK, $26.87 billion
(Posted on 18-02-2014)
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