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Parle ropes in Amitabh Bachchan

Posted on Feb 17 2014 | IBNS

Mumbai, Feb 17 : Parle Products, India's largest biscuit, confectionery and snacks manufacturer, has roped in superstar Amitabh Bachchan yet again as the brand ambassador for its confectionery brand Kaccha Mango Bite.

Bachchan said, "Parle has always been the most loved brand in the country amongst all age groups and we have a nostalgic connection with the brand. I am thrilled to be a part of Parle's new campaign."

The TVC is inspired by childhood playfulness where Bachchan throws a stone towards a mango tree.

Aiming at some raw mangoes, he misses and the stone breaks a glass window.

The owner of the house, a middle-aged lady, comes running out and is surprised to see Bachchan.

He apologetically replies that he was reminded of his childhood and couldn't control himself after spotting raw mango trees.

The lady then calls out to her son and asks him to bring raw mangoes.

The kid brings out Parle Kaccha Mango Bite candies and Bachchan enjoys them.

The objective of its ad campaign is to make Kaccha Mango Bite popular among adults by making a strong connect with their childhood.

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