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Mawi to debut at LFW Summer/Resort 2014

Mumbai, Feb 12 : UK-based accessory designer Mawi is all set to showcase her latest collection 'Indian Odyssey' at the upcoming Lakme Fashion Week Summer/Resort 2014.


The avant-garde fashion accessories designer will collaborate with one of India's most celebrated fashion designers Gaurav Gupta.

Mawi will present thirty looks of bejeweled decadence that will be complimented by an outstanding collection by the Indian couturier. DHL, co-sponsors of Lakme Fashion Week, will present the Mawi show on Mar 13.

The homecoming showcase brings Mawi's stratospheric vision to life through a meeting of cultures, craft and traditions.

"I am very excited to showcase my collection in my home country for the first time. It's an honor to be a part of Lakme Fashion Week. I hope this feature on the Indian ramp is a first of many more to come," Mawi Keivom said.

"I am thrilled with this unique association and have enjoyed every bit of working with Mawi. I have specially created garments that perfectly accentuate her accessories collection. I'm eagerly looking forward to presenting my collection adorned with her beautiful jewellery and accessories," said Gaurav Gupta.

"Fashion Week is the biggest event in the fashion calendar and a perfect fit for DHL as we offer the entire logistics value chain of the fashion industry - from material purchasing to the sampling business, to quality control of production and direct delivery to the boutiques of international fashion companies. Each season we present talented designers to fashion enthusiasts and our customers and this season we are very excited to present Mawi and Gaurav," RS Subramanian, SVP & MD, India, DHL Express said.

"Mawi's Indian origin is manifested in her eclectic designs. We are extremely proud to showcase her in India for the very first time at Lakme Fashion Week Summer/Resort 2014. Her collaboration with Gaurav Gupta, a contemporary Indian fashion whiz, promises a juxtaposition of traditional and contemporary aesthetics and is sure to create waves this summer. This association further reinforces Lakme Fashion Week's commitment to bring world-class fashion closer to India," said Purnima Lamba, Lakme, Head of Innovation.

"Reinforcing Lakme Fashion Week's commitment to showcase remarkable talent and continue the infusion of contemporary dynamism into the event, we at IMG Reliance have brought India's biggest names in the fashion and creative showground. This season, it is indeed our honour to have Mawi showcasing her signature repertoire as a part of the upcoming Lakme Fashion Week Summer/Resort 2014. This association brings to life our endeavor of making Lakme Fashion Week a truly global fashion event," said Saket Dhankar, Head - Fashion, IMG Reliance.

--IBNS (Posted on 13-02-2014)

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