New Delhi, Feb 3 IBNS | 8 months ago

International manufacturer and distributor of beauty, household and personal care products Avon, recently announced Bollywood diva Asin Thottumkal as their first ever Brand Ambassador in India, here.

As the new face, Asin will be will be exclusively representing Color, Skincare and support Avon's philanthropic efforts.

On this occasion, Asin unveiled Avon's new makeup collection comprising of lipsticks, lip glosses and eye shadows.

Avon noted that the new makeup collection is formulated with True Color Technology, enabling shade pigments to reveal their true brightness and vividness for ultimate wear.

The trendy makeup range has been designed keeping in mind the varied skin tones.

Speaking on the occasion, Ujjwal Mukhopadhyay, Managing Director, Avon India said, "We are thrilled to have Asin as the brand ambassador of Avon. An icon of beauty, Asin portrays modern, bold, captivating beauty that perfectly compliments the Avon brand personality."

Mukhopadhyay said, "She is an aspirational example of a woman who embodies beauty both inside and out that makes her a perfect fit for Avon.

"Avon is an innovative brand that loves its consumers and assures them something new and exciting at all times, like the new face of the brand and new range of products," he added.

On her association with the brand, Asin said, "Avon is a brand I have always loved and respected, I am happy to be associated with this globally recognized beauty brand in India. It is great to be representing a brand that has been an icon for women who are fashionable and aspire to be independent."

She added, "Also I believe in using quality products which brings me back to Avon. As a company committed to offering trendy, high quality and innovative products I think it is great that they have a new True Color technology with which what you see is what you get."

Swati Soli Pal, Marketing Director Avon India said, "This is the first time that Avon India has appointed a brand ambassador. As we move towards widening our reach to new audiences and position ourselves as an aspirational brand, we believe that this association with Asin will enhance our connect with the consumer. We welcome Asin to the Avon family and look forward to taking the brand to the next level."

Asin is a leading actress in Bollywood and tops the Bollywood Hundred Crore Club among other actresses.

The young actress started her career in the South Indian film industry and with a string of blockbuster hits was fondly referred to as Queen of Kollywood.

In 2008 Asin made her debut in Bollywood with Ghajini opposite Aamir Khan which was the first Bollywood film to have collected more than 100 crore.

Subsequently, Asin has worked with lead Bollywood actors like Salman Khan, Akshay Kumar, Abhishek Bachchan. Asin has won a number of awards for her performance in various films in the Tamil, Telugu and Hindi industries including three Filmfare awards.

Globally, Avon is well represented by celebrities such as Irina Shayk, Megan Fox, Lucy Hale and Olivia Wilde among others.

Known for empowering women since 1886, Avon has been building bonds with women offering them a dynamic opportunity to achieve independence, accomplish their goals and transform their lives.

(Posted on 11-02-2014)

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