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Aircel hosts campaign to save tigers

Posted on Feb 11 2014 | IBNS

By Hashir Mohammed Khaled, Kolkata, Feb 11 : Each and everything created by nature in this exquisite world is substantial, from human beings to animal life including plants.

At recent times, a majority of plants and various species of animals are being extinct day by day due to the levitate in population.

In order to make people aware of the situation, mobile network operator Aircel and wildlife magazine Sanctuary Asia, organised a campaign 'Save Our Tiger', where school going children participated at a rally to garner support for the tigers, here on Monday at the Mahadevi Birla World Academy School.

The rally saw participation of 1,500 students from Class 8 to class 11.

The rally started from the school campus till Don Bosco School, where the students were hollering 'Save the Tiger' and 'Save the Wildlife'.

The students conveyed poignant messages to the passers about the need to project India's natural heritage by performing skits, holding painted posters, placards and banners.

The rally was flagged off by PCCF Wildlife and Chief Warden of West Bengal, Ujjwal Bhattacharya IFS and Virad Kaul, Regional Business Head, East Aircel.

Prior to the rally, five West Bengal Wildlife field staff was felicitated for their hard work and contribution towards tiger conservation.

Even as the tiger faces intricate consequences, a tidal wave of support from school children throughout India is emerging as a vital conservation force.

Speaking on this occasion, Brinda Malhotra Head Corporate Social Responsibility, Aircel said, "We are enthused to be a vital part of Sanctuary Asia's Kids For Tiger Programme. Aircel showed its unwavering commitment to conserve tigers with Save Our Tigers campaign."

Malhotra added, "Kids for Tigers help us to reach out to the younger generation and make them a part of this noble cause and become good Samaritan. The tiger is our national animals and youth of our country will indulge themselves and play a prominent and significant role of shielding India's biodiversity and ensuring a healthy position of tigers."

Bittu Sehgal, founder and editor of Sanctuary Asia said, "Aircel and Sanctuary Asia 'Kids for Tigers' has managed to reach out over entire nation."

Virad Kaul said, "I have been doing this campaign since last few years successfully. More than 20 schools participated. The main reason behind this campaign is to create awareness among the nation and children when they grow up as a responsible young adult. If we save the environment and forest, then only we can save the tigers."

Kaul added, "This campaign has been very successful and its outcome was unmatchable as you can notice the crowds present here. We have started this cause since 2009 beginning, along with Bittu Sahgal who has been working past 30 years on this project. Bittu Sahgal was a 'One Man Army' behind this project Save the Tigers."

Aircel began its partnership with Sanctuary Asia for the 'Kids For Tigers' programme in early 2009.

The initiative runs in 10 cities and towns across the country reaching to everyone.

This campaign is held every year to make people scrupulous that there should be a complete balance in the ecosystem.

Killing tigers for its skin is considered illegal and will be prosecuted throughout life if found guilty of being barbaric towards tigers, the officials informed.

"With such initiatives, we hope to increase awareness among young children and the youth and to sensitise them to the fact that saving tigers and forests are vital to our country's food and water security," Kaul noted.

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